The companies also share an inventory of U.S. In the current deal, ESPN has the rights to most MLS games and rotates All-Star games and MLS Cup events with Fox. The new MLS agreement may differ from its current rights package, which former ESPN boss John Skipper once labeled a "futures deal" and like "buying pork bellies." "All of your data deals, all of your sports betting deals, everything that has a touch point with a consumer is all now in a package that we're able to engage with traditional media companies that are transforming themselves digitally, to new media companies." Does MLS have bargaining power? "All of your streaming deals need to expire," Garber added. "Many years ago we went to our clubs and said, all of your local deals need to expire by the end of the season," Garber told reporters on Dec. MLS commissioner Don Garber said all of MLS's content will be leveraged, including games in local markets and the league's data rights, for the 2023 media package. "That's why you saw the huge bump that NBC paid to retain the Premier League. "That's why you're seeing Paramount+ aggressively bidding for a variety of international soccer packages," he said, referring to Viacom's streaming service. That figure is up from the $1 billion EPL received from the network in the previous agreement.īerke said networks will pay premium rights fees for soccer since the sport's fan base tend to be "younger and more tech-savvy." The network reportedly agreed to pay $2.7 billion to retain Premier League U.S.
MLS EARTHVIEW TV
And so far in EPL's current season, NBC Sports said games averaged 609,000 viewers across its TV channels. NBCUniversal, the parent company of CNBC, said it averaged 414,000 viewers for its English Premier League soccer package for the 2020-21 season. But soccer viewers have shown more interest in consuming international leagues over MLS. MLS said it averaged 284,00 viewers per game on the Spanish-language network Univision. "Ratings have been OK in terms of linear, but they still struggle compared to ratings for Liga MX or Premier League," Berke said, referring to international leagues. That's up from the average 233,000 viewers who consumed 39 MLS games in 2020 on ESPN platforms.Īnd on Fox channels, MLS said viewership increased 4% compared to the 2020 season.
The contest drew an average of 1.97 million viewers.įor the 2021 regular season, MLS said it averaged 276,000 viewers for 31 regular-season games across ESPN channels, including ABC. United at RFK Stadium against the San Jose Earthquakes. That year, soccer star Freddy Adu, then age 14, made his MLS debut with D.C. That became the most-watched MLS game on the network and the highest MLS audience since April 2004. Fox Sports aired the Thanksgiving Day playoff game between the Timbers and Colorado Rapids, which attracted an average of 1.8 million viewers on Fox platforms.
0 kommentar(er)
